You’re trying to grow your business, and everyone says you need a “digital strategy.” But what does that even mean? It usually just means answering a few simple, common-sense questions about your online presence.

Here’s the super easy, no-jargon way to check if your digital marketing efforts are paying off.

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1. Can People Find You?

If a potential customer is looking for what you sell, will Google show them your name? This is all about Search Engine Optimization (SEO).

• When someone searches for a product like yours, are you on the first page?
  • Simple Answer: If you’re on page two, you’re pretty much invisible. You need to know what keywords your customers are typing and put those words on your site and in your blogs.
• Is your website super fast to load on a phone?
  • Simple Answer: Most people are searching on their phones. If your site is slow or looks weird on a small screen, they’ll leave immediately. Google sees this and lowers your search ranking.
• Do you have an easy, obvious blog or article section on your site?
  • Simple Answer: Google loves fresh content. An updated blog shows you’re active and an expert. This is part of a good content strategy.

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2. Are You Selling or Helping?

Your website and social media shouldn’t just be an endless commercial. They should be a resource. This is the heart of content marketing.

• Are your articles and social posts focused on solving a customer’s problem, not just pushing a product?
  • Simple Answer: People look for solutions. If you sell shoes, don’t just say “Buy our shoes!” Write about “How to Choose the Right Shoe for Your Marathon Training.” You’re building trust, which leads to conversions later.
• Do you use videos and pictures, or is everything just long paragraphs?
  • Simple Answer: No one wants to read a wall of text. Use engaging visuals, short videos (video marketing), and easy-to-read lists. Make your content digestible.
• Once you write an article, do you share it everywhere, or do you just wait?
  • Simple Answer: Posting content is only half the job. You have to actively share it on your social media marketing channels, link to it in your emails, and promote it.

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3. Are You Spending Money Smartly?

Paid ads (PPC) can bring instant traffic, but only if they are set up correctly.

• Do you know exactly who sees your ads?
  • Simple Answer: If your ad is running to everyone in the world, you’re wasting money. You must define your specific target audience—age, location, interests—so only the right people click.
• When someone clicks your ad, are they sent to a messy homepage?
  • Simple Answer: Every ad needs a specific, clean landing page. This page should only have one job: to get the clicker to take the next step (buy, sign up, call). Messy homepages kill your Return on Investment (ROI).
• Are you testing different ads to see which ones people click on most?
  • Simple Answer: Always run two versions of an ad (A/B testing) to see which picture or headline performs better. Never assume—let the data tell you what works!

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4. Are You Asking for the Sale?

Getting visitors to your site is like getting someone to walk into your shop. Getting them to buy is a conversion.

• Are you capturing visitor emails before they leave your site?
  • Simple Answer: If someone isn’t ready to buy today, get their email! Offer something valuable (lead magnet) in exchange, like a checklist or a discount code. This starts your email marketing.
• Do you automatically follow up with people who signed up for your email list?
  • Simple Answer: Don’t let new leads go cold! Use marketing automation to send a sequence of helpful emails that build trust and eventually ask for the sale. This is how you nurture them down the sales funnel.
• Do you have a clear, blinking sign that tells people what to do next?
  • Simple Answer: This is your Call-to-Action (CTA). Use clear buttons like “Download Now,” “Start Free Trial,” or “Request a Quote.” Make it big and easy to find on every page!