Everyone focuses on social media, but email marketing still has the highest Return on Investment (ROI). Is your email game strong, or are you just sending out spam?

1. Are You Talking to the Right People?

• Is your email list one big group, or are you breaking it down (segmenting)? (A new lead needs different emails than a long-time customer. Segmentation is crucial for sending relevant, non-annoying content.)
• Do you know why someone is on your list (did they buy, or just download a checklist)? (Use an email service provider (ESP) and marketing automation to track their behavior. Your follow-up emails should reflect their history.)
• Are you constantly cleaning out unengaged subscribers? (Sending emails to people who never open them hurts your sender score and deliverability. Keep your list healthy.)

2. Is Your Subject Line Click-Worthy?

• Does your subject line sound like a person, not a robot? (Use contractions, a conversational tone, and maybe a relevant emoji. Avoid generic, sales-y language.)
• Are you personalizing the subject line (using their name)? (A little personalization goes a long way in cutting through a busy inbox.)
• Are you testing different subject lines to see which gets the most opens? (Always A/B test your subject lines. A higher open rate means more people see your offer.)

3. Is Your Email Funnel Working?

• Do you have an automated “Welcome Series” for every new subscriber? (The first 72 hours are when leads are hottest. A 3-5 email drip campaign should introduce your brand and offer value.)
• Are your emails easy to read on a phone? (Short paragraphs, clear images, and big buttons are a must for mobile users.)
• Is there only one, single, clear Call-to-Action in the email? (Too many choices cause confusion. Every email should have one primary goal, whether it’s “Read the Blog,” “Watch the Video,” or “Buy Now.”)